Privacy policy

Last Updated: July 21, 2025

This Privacy Policy outlines how Greencore Beauty Pakistan Pvt. Ltd., operating as the authorized distributor of Lattafa Pakistan, collects, uses, discloses, and safeguards your personal information through our website and services (the “Services”), hosted on Shopify and promoted via Meta and other digital platforms.

By using our website and engaging with our Services, you agree to the terms outlined in this Privacy Policy.

Who We Are

Greencore Beauty Pakistan Pvt. Ltd.
Plot No. 43-C, Office No. 2, Second Floor, Lane No. 8, DHA Phase 6, Bukhari Commercial Area, Karachi
Email: support@lattafapakistan.com
WhatsApp: +92 300 4227251

Information We Collect

We collect the following categories of personal information:

  • Contact Details: Name, address, phone number, email address.
  • Order Information: Billing and shipping details, order history, transaction records.
  • Payment Information: Processed securely via Shopify and payment gateways (e.g., card details, transaction confirmations).
  • Account Information: Username, password, saved preferences, wishlists.
  • Device & Usage Data: IP address, browser type, device ID, cookies, pages viewed, time spent.
  • Customer Support Data: Chat transcripts, emails, WhatsApp messages.

How We Collect Information

We collect personal data:

  • Directly from you: When you make a purchase, fill out a contact form, or message us via email or WhatsApp.
  • Automatically: Via Shopify, cookies, Meta Ads, and third-party analytics.
  • Through advertising platforms: Such as Meta (Facebook, Instagram) to serve personalized ads and track engagement.
  • From service providers: Including logistics, customer service tools, and analytics platforms.

How We Use Your Information

Your information may be used to:

  • Process orders, returns, and transactions.
  • Manage your account and preferences.
  • Deliver customer service and respond to queries.
  • Improve website performance and personalize your shopping experience.
  • Send marketing campaigns, retargeting ads, and promotions through email, SMS, or Meta platforms.
  • Prevent fraud, unauthorized access, and maintain platform security.
  • Fulfill legal and regulatory requirements.

Marketing and Meta Ads

We use your data for Meta ads (Facebook and Instagram) to:

  • Serve retargeted or personalized ads based on your interaction with our store.
  • Create lookalike audiences and measure ad campaign performance.

You can opt out of receiving promotional messages at any time by using the “unsubscribe” link in our emails or by messaging us directly.

Data Sharing and Disclosure

We may share your information with:

  • Shopify: As our hosting and e-commerce platform provider.
  • Third-party service providers: For order fulfillment, customer service, logistics, advertising, and analytics.
  • Marketing partners (e.g., Meta): For targeted advertising and performance tracking.
  • Law enforcement or regulators: When required by law, or to protect rights and safety.

We do not sell your personal information to any third party.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance user experience and analyze web traffic. You can control cookies through your browser settings.

Security and Data Retention

We employ best practices to secure your data. While no platform is 100% secure, we take appropriate technical and organizational measures to protect your personal information.

We retain data only as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting obligations.

Your Rights (Applicable in Pakistan)

You have the right to:

  • Access your personal data.
  • Request correction of inaccurate information.
  • Request deletion where applicable.
  • Withdraw consent for marketing at any time.
  • Contact us to inquire about how your data is being used.

To exercise your rights, contact us at support.pk@lattafa.com.

Children’s Privacy

We do not knowingly collect data from individuals under the age of 18. If you believe we have inadvertently collected such data, please contact us for removal.

Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the content or privacy practices of these sites. Please review their privacy policies individually.

Policy Updates

We may periodically update this Privacy Policy to reflect changes in our operations or legal obligations. The updated version will always be available on our website, with the “Last Updated” date clearly stated.

Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or how your information is handled, please reach out:

📧 Email: Hello@lattafapakistan.com
📞 WhatsApp: +92 300 4227251
📍 Address: Plot No. 43-C, Office No. 2, Second Floor, Lane No. 8, DHA Phase 6, Bukhari Commercial Area, Karachi